The 15 finalists in the Nordic-Baltic ad competition on food waste have been chosen. Almost half the entire food supply in the world is wasted between the farm and the fork. A third of all food actually produced globally is wasted. To put a spotlight on the issue of food waste the Nordic Council of Ministers along with the UN Information Centre in Brussels have launched a Nordic-Baltic competition on how best to illustrate the problem through a newspaper ad or a poster. Of the top 15 entries more than half or 8 came from Denmark, 2 from Estonia and Latvia, and 1 from Iceland, Russia and Sweden, respectively.
It is a great pleasure that the new local designer Martha Zarina Ģelze has entered the finalists with two works. Marta is currently studying at the Design Academy Eindhoven in the Netherlands. „When shopping in a grocery store, sometimes I have caught myself purchasing too much food, which I don’t manage to eat until it becomes spoilt. Reading the competition requirements, I was surprised to learn that such a large portion – 30 percent – of our food goes into trash bin. It made me think how persistent our habit of taking more than necessary is and how hard it is to change. With my posters I address the spectators emotionally, making them ponder, for example, what would the carrot’s last wish be before falling into a trash grave,” says Marta Zariņa Ģelze.
The 15 finalists will be displayed in a number of Nordic and Baltic cities and used in the UNEP campaign Think.Eat.Save. The first prize in the competition will be handed over by the Nordic Council of Ministers’ Secretary General, Dagfinn Høybråten, at a ceremony taking place during a major food waste event organized by the Think.Eat.Save partner Stop Wasting Food in Copenhagen, Denmark, on October 4.
15 finalists of the competition have been chosen and can be seen at www.norden.org/foodwasted